Transmedia storytelling in television 2 middlebury college. In this paper, i present a definition of transmedia storytelling. The term transmedia was first used by cultural theorist marsha kinder in 1991 to describe works where characters appeared across multiple media phillips, 2012. Jenkins the god of convergence media, explains to the audience concepts such as participatory culture, media convergence, transmedia. Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms for entertainment, advertising and marketing, or social change. Henry jenkins is the director, comparative media studies program at mit. This is the second edition of robert prattens massively popular getting started in transmedia storytelling. Its a practical guide to developing crossplatform and pervasive entertainment written by a thoughtleader and early practitioner. Jenkins 2003 is considered the first significant discussion of the movement of characters and story worlds across platforms that grew into his recognition of transmedia storytelling as a distinct form. Transmedia approaches are multimodal in that they deploy the affordances of more than one medium. Creating value and meaning in a networked culture is a new book, being released by new york university press at the end of january 20, written by myself, sam ford, and joshua green. Download it once and read it on your kindle device, pc, phones or tablets. He shows us how the matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Transmedia teaching and learning in the digital world.
Convergence, according to jenkins, takes place within the brains of the consumers and through their social. Henry jenkins argues that media convergence goes beyond a mere technological shift, insisting that it also represents a shift in industrial, cultural, and social paradigms, where consumers are encouraged to seek out new information and make connections among dispersed media content. In other words, the study of ts, a concept introduced by henry jenkins 2003, could be enriched if analyzed from a semionarratological point of view. Henry jenkins convergence culture where old and new media collide. Stelling the story is a oneday public symposium exploring the role of transmedia franchises in todays entertainment industries. Henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california. Transmedia storytelling and entertainment a syllabus august 11, 2009 henry jenkins given the interest out there in transmedia or crossmedia entertainment, i thought i would share the syllabus for the course i am teaching this fall at the university of southern california. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint. It is generally understood as a story that is told across multiple media platforms. Transmedia principles once a thing is put in writing, the composition, whatever it may be, drifts all over the place, getting into the hands not only of those who understand it, but equally of those who have no business with it.
Transmedia storytelling is inextricably linked to scholar henry jenkins. However what distinguishes it from other multi media stories is described by henry jenkins as each new text making a distinctive and valuable contribution to the whole henry jenkins, transmedia storytelling, 2003. For jenkins, transmedia storytelling practices may expand the potential market for a. Culture of democracy with david thorburn, in henry jenkins and. Jan 15, 2003 in the ideal form of transmedia storytelling, each medium does what it does bestso that a story might be introduced in a film, expanded through television, novels, and comics, and its world might. In this viralinfosnack he discusses the power of media in a 21 century transmediated world. Her book playing with power 5 became the starting point of an extensive research and perceptive discussions on the topic of transmedia storytelling, lead by prof. Transmedia storytelling and entertainment a syllabus. Rethinking transmedia engagement december 17, 2012 henry jenkins. In the introduction, henry jenkins discusses the play ful participation encouraged by transmedia narratives. Nov 15, 2016 when marsha kinder wrote about transmedia in playing with power in movies, television, and video games 1993, she was describing a set of iconic characters, such as the teenage mutant ninja turtles or the super mario brothers, who were recognizable across a range of media platforms, even if there was little or no integration of their stories. How to captivate and engage audiences across multiple platforms hardcover. In this context, the matrix and harry potter are not just names of movies or. Further reflections, insists that transmedia is more than just franchising, which is an integrated network of moving graphic figures and brands across media channels without trying to further develop, enhance and build up on a story.
In his conclusion, he uses a historical reference to the centuriesold tradition of storytelling. How to captivate and engage audiences across multiple platforms phillips, andrea on. Henry jenkins low tech transmedia strategies coursera. The benefits of participative consistency and the hidden markov model find, read and cite all the research. Popular transmedia books showing 150 of 171 a creators guide to transmedia storytelling. First, as a rule of thumb, based on the argument of henry jenkins, a transmedia story boils down to two main criteria, labeled as radical intertextuality and multimodality, and if one part is missing, then the given story cannot be considered a transmedia narrative jenkins 2011. Read pdf convergence culture henry jenkins provocative study of how information travels through different media platforms and how we make sense of media content. This research study sought to investigate how the concept of transmedia. It was first propounded by henry jenkins, an american media scholar, who. How to captivate and engage audiences across multiple platforms kindle edition by phillips, andrea. Dec 17, 2012 december 17, 2012 henry jenkins let it spread, let it spread, let it spread. Dont miss transmedia, hollywood conference march 16 march 03, 2010 henry jenkins transmedia, hollywood. Henry jenkins henry jenkins convergence culture where old and new.
Nonfiction transmedia draws on the same definitions as fiction transmedia pga, 2010, which accepts without dispute the reference to fictional story worlds jenkins, 2007. Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels. Aug 30, 2015 in this special lecture held on 10 july 2015, dr. May 18, 2015 pdf on may 18, 2015, tim van leeuwerden and others published transmedia storyteling. Transmedia storytelling also known as transmedia narrative or multiplatform storytelling is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, not to be confused witretical chaos surrounding transmedia storytelling, this concept characterizes how multimodal narrative constructs create different consumers and. The above quote is the conclusion of an article written by henry jenkins 2003 in which he introduced the term transmedia storytelling.
Introducing the transmedia storytelling concept into the semiotic approach a discipline that has not renewed its theoretical models in practically the last. Jenkins the god of convergence media, explains to the audience concepts such as participatory culture, media. And i think that is the challenge that artists face in the 21st century. May 06, 2017 henry jenkins cultura transmedia periodismo transmedia kevin moloney anahi lobato contenidos transmedia otras referencias 4. Pdf getting started in transmedia storytelling 2nd. Dont miss transmedia, hollywood conference march 16. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the university of southern california usc annenberg school for communication and journalism and the usc school of cinematic arts. Pdf henry jenkins convergence culture where old and new. Henry jenkins since 2003 and developed further by many prominent proponents. Jenkins argues that struggles over convergence will redefine the face of american popular culture. Jenkins suggests that the result of this combination is transmedia storytelling, or the telling of a story using multiple media types.
Transmedia storytelling communication oxford bibliographies. May 15, 2017 henry jenkins 2011, in his post transmedia 202. Ideally, each medium makes it own unique contribution to the unfolding of the story. Henry jenkins divides convergence into four different forms. In transmedia storytelling, the first chapter of a narrative might be a tv show, the second a film, and the third a video game much like pokemon in the example above. Transmedia storytelling and communicating about the future.
The matrix and transmedia storytelling in peter bagges irreverent get it. And last but hardly least, i want to thank henry jenkins iv, who has always made intellectual contributions to my work but who was cen tral to the development of chapter 2 of this book, helping to connect me with the leaders o survivorf the fan community. Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. The definition of transmedia storytelling has been the subject of considerable debate over the past several years.